Big Ass Fans.com is not what I expected but I can’t resist giving credit to the Big Ass marketing team. The Big Ass guys are creating a memorable brand for their industrial Destratification Fans, aka big ass commercial ceiling fans. The Big Ass Fan brand is a great example of marketing basics - create memorable buzz around a quality product.
So what’s a big ass fan? A six- to 24-foot diameter ceiling fan that uses immense size -not speed- to move massive amounts of air over large spaces.
I guess Big Ass Fans aren’t just found in Hip Hop, you can find them around the world in locations from Airports-to-Zoos. Check out the unique marketing approach for these Ceiling Fans at the Big Ass Fans website, bigassfans.com.
